Services

Representation

Lotus members represent destinations from all around the world. Sales representation campaigns can be regional or national, tactical or strategic. The individual agencies develop and implement appropriate sales plans which aim to create and maintain an environment in which the destination or product will prosper and grow.

Representation

  • Creation of short and long term marketing plans
  • Budget management
  • Development and maintenance of client relations
  • Market intelligence & market research for products, pricing, competitors
  • One-2-One / B2B marketing initiatives
  • Database management
  • Sales missions, road shows, seminars, workshops
  • Travel trade and consumer shows
  • Travel agent educational programmes (fam trips)
  • Call centre services (database building)
  • Dedicated phone lines / e-mail addresses
  • Warehouse storage with computerised updating

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Public Relations

Long established, current and productive is how we describe our media relations. We invest in technology, attend media events and seminars to constantly keep up to date with new media trends and developments. All Lotus members are proud of their exceptional track records of sizable press coverage which is delivered at a reasonable cost to the clients online and offline.

Public Relations

  • Strategic planning and consulting
  • Press conferences and media events
  • Press trips
  • Broadcast appearance and one to one interviews
  • Press releases and press kits
  • Media activities at trade shows
  • Cross-marketing initiatives
  • News clipping services and evaluation
  • Digital photo archives
  • Crisis management
  • PR 2.0
  • Language services / cultural translations

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Sales & Marketing

Every agency has an experienced sales team to drive marketing efforts including promotions, product placements and distribution. Activities can be limited to a specific target group or aimed at the general public. All available channels are being used to promote clients to travel agencies, tour operators or consumers.

Sales & Marketing

  • Direct sales (GSA for individual hotels, hotel chains and airlines)
  • Direct mails & fulfillment
  • Event management
  • Market intelligence and research
  • Sales missions, road shows, seminars, workshops
  • Strategic planning
  • Telemarketing
  • Online marketing
  • Travel trade & consumer shows
  • Joint marketing activities with tour operators, travel agencies, airlines

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Advertising

Every Lotus member offers to develop advertising campaigns for small hotels as well as multinational brands. Each agency relies on strong interaction between their different departments to generate the best mix between creativity and professionalism, thus saving on budgets and reducing production time.

Advertising

  • Strategic planning
  • Creative concepts and execution
  • Media planning and buying
  • Publishing
  • Creation and design

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