| Responsibilities
include: |
| •
Preparation of short and long term destination marketing plans for
national implementation |
| •
Financial and Budget Management & Control |
| •
Development and maintenance of client relations |
| •
Market Intelligence |
| •
Market research for product positioning, pricing strategies, competitive
analysis |
| •
One-2-one / B2B direct marketing initiatives |
| •
Database Management |
| •
Resource Centre (consumer, trade) |
| •
Sales Missions, Road Shows |
| •
Seminars, Workshops |
| •
Travel trade and consumer shows |
| •
Travel Agent Education Programmes |
| •
Dedicated phone lines – email addresses |
| •
Warehouse storage with computerised updating |
| •
Call centre services including data base building and fulfilment |
