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Agencies
drive sales and marketing efforts including promotion, product placement
and distribution. The
activity can be limited to a specific target group, or it can be aimed
at the general public.
A sales team is dedicated to marketing and promoting clients to travel
agencies and tour operators. Frequently the agencies make use of electronic
communication tools to reach a wider audience.
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include: |
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Direct Sales (GSA for individual hotels and hotel chains, airlines) |
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Direct Mail & Fulfilment |
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Event Management |
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Market Intelligence and Research |
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Sales Missions, Road Shows |
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Seminars, Workshops |
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Strategic Planning |
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Telemarketing |
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Trainings ( including on-line programmes) |
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Travel Trade & Consumer Shows |
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Travel Agent Education Programmes |
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Joint marketing activities |
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Co-operative Marketing |
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